City of Bristol College
Website and search campaign
In a best of the West, eight-way pitch, Yucca were successful in winning a front end redesign project for one of the largest colleges in the UK - City of Bristol College.
As part of the brief, Yucca were asked to challenge the navigation structure to ensure the new site was truly user-centric.
The redesign was delivered on time and on budget, and was, spookily enough, designed and developed to work well with Paid Search.
The City of Bristol College website has the lowest bounce rate of any of the websites in the Yucca portfolio, a stat we are especially proud of.
Act 2: The search
Yucca now runs an ongoing Paid Search campaign for both the main college website and the B2B-facing ‘Partners in Business’ website.
The main college website performed especially well with Paid Search around the crucial clearing period, while usability recommendations on the Partners in Business site have doubled the conversion rate of their registration sign-up form.
“We have been impressed with Yucca’s attention to detail and timely delivery, both with the main website project and on an ongoing basis with our search and the incremental usability improvements which are offered as part of the Intelligent Search service.”
Kath Tudor, Marketing and Communications Manager – City of Bristol College
Take a look at the site: www.cityofbristol.ac.uk
