We were delighted when the number one everyday shoe brand in the world asked us to design and build their new international franchise extranet.
Today, Clarks already operates in 104 countries and the new extranet will play a significant role in its future growth by helping its worldwide franchise partners deliver the Clarks brand experience to their consumers.
Expectations were high, with stakeholders requesting the new site be as easy to use as an iPhone, to all users, in all languages. The task of delivering a global extranet which engages with its audience on an hourly basis and provides them with the tools to manage their stores effectively was not taken lightly by Yucca.
Together with the Clarks International team, we embarked on a prototyping exercise which allowed us to interrogate all functionality and provided the foundations required to enter the design stage of the project. We created a unique brand identity – ‘Your Connection’ - which complemented the consumer brand and the site design. And the extranet also allows for current consumer campaigns to be featured as interchangeable backgrounds, helping to provide a literal demonstration of Clarks’ commitment and belief in their brand.
Utilising Microsoft SharePoint 2010, the highly customised solution allows franchisees, area managers, territories and countries to view their sales targets, view their weekly tasks, download the relevant documents to support the tasks and update the status of those tasks – all whilst delivering the Clarks brand experience to audiences who are often thousands of miles from Clarks Head Office.
‘Your Connection’ went live in May 2011. We are excited about the next enhancements and are now working with the Clarks team to roll out multi-language and develop further functionality to enhance the franchisee experience.
“We chose Yucca because they were able to demonstrate their ability to deliver the functionality Clarks needed to work more effectively with our franchise partners with a real focus on the end user experience. ‘Your Connection’ is a real asset to the Clarks brand and sets the standard for how global franchisors should communicate with their franchise partners.”
Scott Robertson – International Franchise Programme Manager