Yucca

Ingo heads up our Natural Search offering and oversees the development and delivery of high-performance SEO campaigns for our clients. A former Google Quality Evaluator, he's also got a wealth of agency experience and has worked on pan-European search strategies for some top brands - Black & Decker, Confused.com and Mars, to name but a few.

As well as a love of all things search, social media and blog-related, Ingo has a passion for common sense, which ensures that our SEO strategies deliver results without compromising other key elements of our clients' sites (such as great usability and design).

Ingo brings more than a dash of continental flair to Yucca. His interests range widely, from politics, philosophy and travel to cheap guitars and silly dancing. Indeed, as a member of a self-styled “discorockband” in the late '90s, he released three albums in Germany and became a minor celebrity in certain (less discerning?) parts of his homeland.

On moving to the UK, he quickly went about setting up his own club night, The Cobra Club, which apparently involved a splendid, if idiosyncratic, mix of live rock music and table tennis. As we said, he's got a passion for common sense.