Yucca

Here’s a question. If Google's mission "is to organize the world's information and make it universally accessible and useful" and you want your website to perform well in the Google search rankings, wouldn’t it be a good idea to make your website as accessible and useful as is possible?

[Hint: Yes.]

This is the basic principle behind Yucca’s organic search engine optimisation (SEO) service and, would you believe, it ties in exceptionally well with our commitment to intelligent, user-centric web design.

We think that SEO should be a positive, integrated part of your online marketing strategy, rather than something that requires behind-the-scenes trickery and threatens the integrity of your brand, your site’s design and the online experience of your customers.

At the heart of this strategy is the creation of quality, well-ordered and relevant content that can be found by search engines and web users alike. Do this, and you’ll steer clear of the internet cesspool identified recently by Google CEO, Eric Schmidt.

All SEO work we undertake is aimed at generating customers, not just visitors. This is reflected in the keywords we target and the way in which we report. High rankings are all well and good but they are meaningless unless they are sending decent numbers of qualified visitors to pages that work hard to make the sale.