The HOT news that Apple is now the most valuable company in the world really is testament to what huge innovation, creativity and sheer guts can do. It's also a clear indicator that digital is truly at the heart of our lives (not that we didn't already know that of course).

In this newsletter we tip our digital hats to Roger Allsopp who is bidding to become the oldest man to swim the English Channel. We look at how we have upped PPC performance in the saturated e-commerce sector that is the world of online stationery for Choice Stationery. We explore a recent B2B web project for Magi-Cut, the innovative UK-based software business.

Finally, in true Yucca tradition we had a chilli growing competition. It was close, they were hot, but the clear winners soon emerged.

Pass the milk!

Richie
Healthspan: Live Younger
Some of the Yucca team met the inspirational Roger Allsopp whilst over in Guernsey with new client Healthspan, the UK's largest direct supplier of vitamins and supplements.
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E-Commerce: Choice Stationery
The world of online stationery is incredibly cut-throat. It's a volume business and margins are under pressure. For Choice, we've increased PPC performance hugely whilst spending less.
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Cutting Edge: Magi-Cut
Magi-Cut develops software that generates huge money-saving efficiencies for its clients but the company wasn't conveying these benefits to its B2B audience - until now.
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Chilli-Off 2011
Keeping with true Yucca tradition, we took full advantage of the huge amounts of natural light in our office and had a chilli growing competition.
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