Google Chrome, Yucca camping and long live long tail

Hello,

Today it's not raining in Bristol. That in itself is worthy of a blog. Alas, it's forecast to start again tomorrow, but enough of my whingeing.

In today's newsletter we take a look at Google's new browser Chrome and how we think it fits into Google's grand plan. Yucca go camping (yes in this weather, see I'm off again) and we take a look at the use of 'long tail' keywords and if they have a place in the search mix.

Enjoy playing with Chrome. Lots of collective eeks, ooohs and ahhs have been heard in the office - especially when an 'incognito' tab was launched.

All the best,

Richie

Google reignites the browser wars

It feels like it's the late 90's all over again but this time it's not Blur vs. Oasis, Cool Britannia, or Microsoft vs. Netscape. No, it's the grandaddy of search taking on the established Microsoft behemoth (a reference to the size of the company, not the physical size of Mr Bulmer). This time it's not just about the web browser. it's essentially about the future of the web itself and all things that hang off it.

Yucca go camping

It rained, boy did it rain, and it was cold. Torrents of water entered good Yucca people's tents and, yes, guitars were played. I didn't experience any of this first hand as I had wimped out at a wedding up north, but the collective trenchfoot on the first day back coupled with gaunt, sleep-deprived faces didn't need any explaining. Still, everyone had a great time and on the whole got in the sea for a surf, which has to be the most important benchmark of any coastal trip.

Long Tail or tall story?

I've picked up on Twitter and a few blogs recently that there has been some doubt cast on the viability of 'long tail' keywords in the context of search. Our take on this debate is that we are still finding some very valuable traffic in the wild long tail outback, affectionately known internally as a 'search goldseams'.