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Hello,
How on earth are you?
It’s been a busy few months here at Yucca. The development team have been feverishly working on the new website for the UK’s number one cruise brand, which has since gone on to win the ‘best new website of the fortnight’ award from the UK’s best selling website magazine, Webuser
Our search offer has just been enhanced by the arrival of Simon Price as Search Director.
We also decided that it was high time we voiced some of our opinions on the up-and-coming changes that Google are making to their agency fee structure.
All the best,
Richie
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Yucca launches P&O Cruises website
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| Eight months in development, with extensive user centred design, information architecture, internal IT systems interfacing, brand compliance, the list goes on. We are very proud to announce the launch of the Yucca-built P&O Cruises website. |
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Our take on the end of Google’s Best Practice Funding (BPF)
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| Here at Yucca we think that the end of Google’s Best Practice Funding (BPF) scheme is a very good thing for the industry. Is this the making of a truly level playing field for paid search agencies that puts the client, not how much kickback an agency gets, first? |
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Simon Price joins Yucca
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| Fresh from Mindshare (WPP) and having worked at Google, we are delighted to welcome Simon Price to Yucca as Search Director. |
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