27/03/12 - Digital Hands on Deck
A new client for our digital marketing team
This week, we're proud to have helped launch Anglo Welsh's maiden pay-per-click test.
Anglo Welsh is one of the UKís largest and most successful narrowboat holiday brands, with a reputation for providing high quality, great value, family holidays for over 40 years. Their modern fleet of over 150 boats cruise from 11 bases to beautiful destinations throughout the UK's extensive waterways network.
Bray Leino Yucca are delighted to have been chosen to support Anglo Welsh with a new pay-per-click marketing campaign. The campaign will deliver targeted search advertising on the Google Adwords network to increase brand exposure and grow their new-to-brand customer base.
The bespoke campaign utilises the latest search marketing innovations including; device-specific campaigns, click-to-call smartphone extensions and telephone conversion tracking to attribute and measure campaign performance.
We're already connecting with customers - quality phone enquiries are being delivered in the first 24 hours. This new opportunity allows us to build on our digital marketing experience in the UK holiday sector and support a great UK holiday brand online.
Full steam ahead!
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