Yucca

Farewell to Yucca's founder. We'll miss you Richie

Today is Richie's last day at Yucca. He starts on Monday with a Yucca client of 10 years - Park Resorts. As their Marketing Director, he is going to help them sell more holidays and connect with their audiences in new ways.

Whilst everyone at Yucca is genuinely excited for Richie - it's also a sad day. Richie started the agency over 10 years ago from his university digs with an outsized Yucca plant and a 486 for company. Today, his passion, beliefs, personality, lingo (and stories) are the cornerstones of our culture - and our brand reflects Richie's character.

On a personal level, Richie's been a close friend for the past 15 years. We've spent huge amounts of time together on the M4 and in twin hotel rooms, so we know each other better than either of us is truly comfortable with. I'm going to miss him immensely.

So, at 5pm today we're going to say goodbye to Richie in the traditional manner; with beer, pizza, Limoncello, some rather childish stories from Richie's university days, and unorthodox dancing into the early hours of tomorrow morning.

If you know Richie, please do join us (wherever you are) in raising a glass to someone who really does think differently.