Yucca

Yucca upgrade to latest Adwords Qualification

At the end of April, Google announced that they were taking a “new approach” to how they work with advertising agencies. Core to this new approach is the introduction of a new Google Adwords Certification program that enables agencies to become Adwords Certified Partners, replacing the old Google Adwords Professionals program.

The new program consists of a number of tougher, more rigorous exams that demand not only knowledge of the Adwords interface, but also PPC best practices and their application in real life examples.

Yucca are pleased to say that we’ve passed all necessary exams and met all other program requirements, and so have upgraded our status from an Adwords Qualified Company to an Adwords Certified Partner – you should be able to see a shiny new badge adorning certain parts of our website pretty soon.

One of the benefits of the program is a new Partners database, enabling potential clients to find qualified companies and check out their credentials. In case you don’t believe me, have a look at Yucca’s Adwords Partners page.