24/07/09 - P&O Cruises beats competitors
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eTravel Benchmark survey favourably ranks website
eTravel have released their Travel Benchmark survey.
We’re pleased that the P&O Cruises website designed and built by Yucca has performed well in the survey up against some stiff competition such as Virgin Atlantic and British Airways. Most excitingly for P&O Cruises the website has come well above Royal Caribbean, one of their closest competitors and Fred Olsen that launched in the same year.
The full report which can be downloaded on request from here, goes on to explain the only reason why Princess Cruises came in above the P&O Cruises in the survey was because their phone-based customer service is so strong.
Full summarised results below:
P&O Ferries 86.1%
StenaLine 84.9%
Princess Cruises 84.7%
Thomson Flights 84.3%
P&O Cruises 84.1%
Brittany Ferries 83.3%
British Airways 81.8%
SeaFrance 81.3%
Virgin Atlantic 79.6%
Royal Caribbean Cruises 79.4%
easyJet 78.0%
Cunard 77.3%
Fred Olsen Cruises 77.0%
Ryanair 76.9%
bmibaby 76.3%
Celebrity Cruises 75.0%
Monarch 74.0%
Eurotunnel 68.2%
The Yucca team are obviously delighted with this outcome, high fives have been exchanged in a suitably reserved British manner.
Posted by: Richie Jones (Show profile)
Tagged as: Design, Industry, Press, Travel, Usability, Web Dev, Yucca news
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