Becca's blog on the ongoing cashback affiliates debate
Becca's personal Glastonbury
Our Affiliate Manager, Becca, heads to Europe’s 'festival' of performance marketing, A4U Expo, for the most exciting two days of her year.
Closing the cross-channel loop with attribution
Attributing sales and leads to the right digital touchpoints in the right proportions is becoming increasingly important.
Yucca launches two new campaigns for retailer
We’ve had the pleasure of working with Ellis Brigham on pay per click campaigns for more than three years, so we’re delighted to be extending our relationship with the company into affiliate marketing.
Celebrating the best of affiliate marketing
On Tuesday 17th May some of the Yucca team headed to the Grosvenor Hotel to attend the prestigious annual A4U Awards.
Hoburne Holidays affiliate program launches
We are delighted to announce the launch of the Hoburne affiliate campaign on the Affiliate Window platform. We’re proud to now manage the website, PPC, SEO, ECRM and affiliate marketing for one of the UK’s most respected holiday brands.
Farm & Cottage Holidays affiliate program launches
We are delighted to announce the launch of the Farm & Cottage Holidays affiliate campaign on the Affiliate Window platform. We’re proud to now manage the website, PPC, SEO and affiliate marketing for the UK’s premier cottage holiday brand.
Yucca head down to the seaside
Wednesday night was definitely not a school night as 7 of the Yucca crew escaped the city and set off for the South Coast.
Ferrari 360 fun at Silverstone
Q: What is worth getting out of bed for at 6.30am on a Sunday morning?
A new affiliate dawn?
There is a new tracking methodology in town and eBay pioneered it.
I blogged a few weeks ago about an eventual move to a truly fair tracking attribution model that should see the light of day in 2011. However, for now, the most interesting model in the market has just been launched by the Kings of Tat.