Yucca

In theory, an affiliate marketing programme will work for any advertiser.

Regardless of whether you use an agency to help, you need to ensure your site is ecommerce enabled and of a high standard. As affiliates are remunerated based on sales they will assess your proposition against the competition. They'll check product, price, promotion and place. If you do not meet their expectations, they will choose to promote one of your competitors.

Affiliate marketing involves strategic and effective management of the affiliates themselves. Affiliates need to be encouraged and paid a fair bounty for the leads and sales they generate. The right affiliates need to be provided with the right marketing tools at the right time. The branding impact of affiliates must be closely monitored. It can all get quite hectic, and that’s why we suggest you speak to us about your affiliate programme.

• Cost effective customer acquisition via outsourced marketing teams. Affiliate Marketing often delivers lower CPAs than any other marketing medium.
• Accountability & high ROI. All sales are tracked from source, so you know which affiliates are delivering.
• Branding Benefits and Visibility. Affiliate relationships can help you 'own' your space on the search engines, affiliate emails and display ads on affiliate sites can benefit your brand.
• Combined effectiveness. Affiliate marketing can help lift the performance of your other digital marketing when properly managed.