Yucca

Affiliate marketing - where web publishers generate leads and sales on behalf of brand and companies - is big business. The UK affiliate market drove £4.62bn in online sales in 2010, making it responsible for 8% of all online sales – and the 2011 affiliate market is expected to exceed £4.8bn. Affiliate display also now accounts for more than 10% of the online display advertising market.

Not only does affiliate marketing generate large sales volumes but by paying affiliates only for leads or sales, there’s little or no wastage.

The main client concerns with affiliate marketing however have been the lack of brand control traditionally associated with affiliates, and the amount of time and effort involved in managing partner relationships. Which is where we at Yucca come in.

Well-managed affiliate relationships can increase brand visibility, helping you to 'own' your space on search engines, and benefit from affiliate emails and display ads on affiliate sites. They can even help lift the performance of your other digital marketing.

We nurture and maximise the complex relationships between carefully-selected affiliates, affiliate networks and clients to ensure that your campaign stands out from the rest and generates results that exceed your objectives and make a tangible difference to your brand.

Our affiliate services:

• Development of innovative affiliate strategies and tactics
• Competitor analysis
• Affiliate network analysis
• Programme and campaign administration
• Managing relationships with new and existing affiliate partners
• Generation of affiliate marketing collateral
• Reporting
• Resolving technical issues

(Source for all figures – Econsultancy)